Spreading Love with Stella McCartney on Earth DaySustainable Cotton, Recycled Material, and Sustainably Sourced Viscose Join the Conversation Stella McCartney, a vegetarian brand that cares about nature, about animals, and about the people they are sharing this planet with. In order to live up to their values, Stella McCartney uses the best materials possible, which are environmentally friendly and promote high social living standards for farmers and workers. Organic Cotton is more environmentally friendly than conventional cotton as organic farming methods avoid the use of harmful chemicals and make more efficient use of water. This keeps the soil healthy and promotes better working conditions for farmers, who--like many of us-- do not like the misuse and overuse of pesticides. Recycled Materials are important for our environment. There is so much raw material already in use or on its way to a landfill (where it will take centuries to decompose). That is why we think it is important to recycle, not just at home with our domestic waste, but on a larger scale too! Stella reuses fabrics from pre- and post-consumer waste and recycle them back into new fabrics. This is the ultimate sustainability. It's a no brainer! Sustainably Sourced Viscose is more environmentally friendly than conventional viscose, as it is sourced from forests or plantations that are sustainably managed and non-endangered. Stella Gallery Why Sustainability Matters Each year more than 120 million trees are logged solely for fabric production, any of which come from ancient or endangered forests. Deforestation has a wide range of serious consequences on the environment, but most importantly is the loss of habitat for millions of species. Happy Earth Day from Your BMG Team! Shop the look here!
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